Chelsey Tucker graduated with a Bachelor of History degree from Metropolitan State University in 2019. She now writes about insurance with her specialty being life insurance and has been quoted on Help Smart Phone and MEL Magazine.

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years. He is licensed as an agent to write property and casualty insurance, including home, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like

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Reviewed by Daniel Walker
Licensed Auto Insurance Agent Daniel Walker

UPDATED: May 17, 2022

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Key InfoCompany Specifics
Year Founded1877
Current ExecutiveCEO - Scott Davidson
Number of Employees1640
Total Sales / Total Assets$2,186,500,000 / $83,000,000,000 (OneAmerica)
HQ Address1 American Square PO Box 368, Indianapolis, IN 46206
Phone Number1-317-285-4032
Premiums Written - Individual$1,027,407,484 (OneAmerica)
Financial Strength +17% Growth from Previous Year
Best ForStrong Financial Growth
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Life insurance is imperative for those who want to protect their family’s financial future. Life happens whether you are ready or not, so it’s best to be prepared.

The process of researching companies and policies can make your head spin. It seems everywhere you look there is a new insurer that promises the best deals.

In this article, we take a hard look at American United and its parent company, OneAmerica. We’ll examine the company’s finances, policies, employees, and more to help you determine if this company is right for you.

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Table of Contents

American United’s Ratings

Third-party ratings are a good way to look at a company’s financial risk and customer experience. These unbiased sites give us a snapshot of an insurer’s past to assume their future performance.

Overall, American United has performed very well and is listed on many sites as a stable investment for potential consumers.

Likewise, they have faced almost no major closed complaints against their brand in recent years. Having said that, they have faced a few lawsuits, which we’ll talk about later.

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A.M. Best

A.M. Best rates a company’s financial strength based on its ability to meet financial obligations. It’s not a good reflection of any individual policies, as it’s based on overall repayment. Unlike the credit rating, it’s not based on risk, but on their ability to pay.

They also rate businesses on their long-term credit by going over past obligations. This gives a good idea of what one can expect in terms of future credit risk.

  • Financial Strength Rating – A+ (Superior)
  • Long-Term Issuer Credit Rating – aa- (Stable)

A.M. Best rates American United as exemplary in their financial strength, but less than perfect in their long-term credit risk. They are still well within A.M. Best’s standards, however, and their credit rating is stable.

Better Business Bureau (BBB)

The Better Business Bureau bases its rating on how a company interacts with its customers. It considers public information, such as complaints, as well as information provided by the company.

The BBB has given American United Life Insurance an A+, which is their highest rating. Following suit, American United has no registered complaints on the BBB’s site. This is reflective of a good relationship with their policyholders.


Like A.M. Best, Moody’s rates the potential of both short- and long-term future credit risk for policyholders.

Moody’s previously held a rating for American United, but it has since been withdrawn. The rating was first added in 1993 and was downgraded in 2002. However, it returned to its original position a few years later before being withdrawn in 2009.

Moody’s can withdraw ratings for a variety of reasons, whether it be the insurer’s choice, outdated ratings, or if a company’s business type changes.

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Standard & Poor’s (S&P)

Standard and Poor’s helps consumers by identifying and rating a company’s potential credit risk in terms of repayment. It considers information such as annual reports and press releases. S&P also separates its ratings into two categories: Issuer Credit Rating and Financial Strength Rating.

  • Issuer Credit Rating: AA-
  • Financial Strength Rating: AA-

While in the second-to-highest letter grade category, American United is located in the lowest subcategory. That being said, they are still a very strong and stable investment for consumers.

NAIC Complaint Index

The NAIC compares a company’s closed complaints against the rest of the market. The industry average is listed as 1.00 with any number higher being worse, and a decimal represents less than the industry average.

American United Life Insurance has a 0.07 rating. That’s only 7 percent of the average market complaints.

Company History

Tracing its roots back to the fraternal organization called the Knights of Pythias, American United and its parent company, OneAmerica, has a history of tradition and respect.

The Knights of Pythias created their life insurance arm for members in 1877. In 1933, the Knights would separate the insurance program from the lodge and would go on to create United Mutual Life Insurance.

In 1899, American Central Life was created. American Central would go on to create its Reinsurance Division, which is now the oldest operating reinsurer in the United States.

In 1936, United Mutual and American Central would merge to create American United Life (AUL). At that time they held over $46 million in assets.

They would go on to prosper in the years to come and jumped to $800 million in assets by 1976.

American United Life decided to reshape its business structure in 2000. They would go on to create American United Mutual Insurance Holding Company and OneAmerica Financial Partners Inc.

In the decade that followed, they would acquire three new businesses and expand into the retirement and group life markets.

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American United’s Market Share

A company’s market share reflects how much of the market they hold. According to the NAIC 2018 Market Share for the top life insurance companies in the country, American United’s parent company OneAmerica was listed at number 37 for the entire United States.

Next to contenders such as CVS and Cigna, American United has the power behind it to continue to fight for a top spot in the life insurance market.

CompanyMarket Share
Northwestern Mutual 8.2%
Lincoln National 5.8%
New York Life 5.7%
Massachusetts Mutual4.8%
Prudential Financial 4.5%
John Hancock3.6%
State Farm 3.6%
Pacific Life2.9%
OneAmerica (American United)0.62%
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As you can see, American United doesn’t quite compare with the top 10 yet. That being said, they also aren’t doing badly. They have even seen a noticeable improvement in recent years:

YearNAIC RankPremiums WrittenMarket Share
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As you can see from the NAIC Top 125 Life Market Share Reports for the last three years, American United has made remarkable progress in climbing the ranks. Although there was a noticeable $51 million improvement between 2016 and 2017, their market share and rank mostly stayed the same.

However, in the year that followed, American United saw considerable progress in every category.  They jumped seven spots and gained an additional 0.09 percent market share during 2018.

American United’s Position for the Future

OneAmerica saw amazing growth between 2017 and 2018. According to the NAIC, they gained a $150 million increase in premiums written. With that kind of growth, one can expect big things still from OneAmerica, and thus American United, as well.

OneAmerica hasn’t slowed down in recent years either, having acquired McCready and Keene, an Indianapolis-based financial consulting firm, in 2010.

However, there isn’t much distinction, financial or otherwise, between OneAmerica and its daughter companies. This can be fairly confusing when researching the company’s finances and individual programs and policies.

It would be more beneficial to OneAmerica to lean into its already all-encompassing brand instead of separating its audience with different companies.

American United’s Online Presence

American United’s website is actually part of its parent company’s site. Finding information on American United takes some looking around. Little information is available for any of OneAmerica’s individual brands at all.

On their main website, you can find an option to file a claim at the top of the page. After clicking, you’ll be directed to a page where you can file a claim with any of their companies.

You can find a lot of useful information on their site intended for consumers and financial professionals alike.

They are active on social media, such as Twitter (@OneAmerica), sharing news and cheerful posts with their wider audience.

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American United’s Commercials

Like everything else, any promotional material is posted under OneAmerica’s overarching name.

Under OneAmerica’s “Who We Are” playlist on YouTube, you’ll find a selection of client testimonies as seen above. This woman praises OneAmerica for making her policy advancement a breeze to ensure that her family is safe and her husband can rest in peace.

In this video, we see a loving mother and father who want nothing but to protect their family should something happen to either of them. They each take turns discussing how much they love their son before stating that they just want him to be able to have a bright future no matter what.

American United in the Community

Unlike many other companies, American United doesn’t have an extensive section dedicated to community service. Instead, OneAmerica offers a couple of paragraphs to overview what they do for their community.

They pride themselves on their Week of Caring, in which over 1,000 of OneAmerica’s employees go out to support United Way charities. OneAmerica’s Week of Caring was started by the current CEO in 2014 as the first “pay it forward” week in Indiana.

American United’s founder also sets aside a portion of the company’s profits every year to support organizations that promote education, civics, and the arts.

American United’s Employees

Employees are typically motivated by advancement opportunities, appreciative management, and quality pay and benefits. If the employee reviews across the web can be believed, American United Life exceeds in only one out of three of these factors.

Overall, reviews are varied across the web.

  • Glassdoor: 3.1/5 stars
  • Indeed: 4.1/5 stars

While there is a whole star difference and not that many more reviews between them, the opinions shared are mostly the same.

Employees at American United praise the pay and benefits that the company provides. The general consensus seems to be that those who want to work, have it, as there is no shortage.

This can be a lot for some employees, and without proper further motivation, it is detrimental to their work ethic.

American United doesn’t offer many advancement opportunities. Not only that, but the most common complaints are about the current managers and their style of leading. Employees have even left because of the unneeded stress added by the leadership.

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Shopping for Life Insurance

Buying life insurance is as intimidating as the implications. However, with the right knowledge at your side, you’ll be able to talk policies with the best of them.

Life insurance is necessary for those who want to secure their family and loved ones’ financial future if something were to happen. Once you have that safety net in place, it will add a surprising level of comfort to your life you didn’t know existed.

Don’t believe us? According to the 2018 Insurance Barometer Study:

  • An overwhelming 90 percent believe that a family’s primary wage owner should have some form of life insurance.
  • A third of workers were worried about becoming disabled or worse while at work, and what that could mean for their family.
  • Only 20 percent of those workers have any kind of disability insurance.

This might not be that surprising, though. It’s a thought that has plagued many people:

What happens to the ones I love after I leave?

For the longest time, this was a helpless question with no real answer. However, thanks to modern thinking, there are a variety of policies and products to ensure that your family won’t have to live unprotected from any surprises.

Coverage Offered

Every family has unique needs and issues when it comes to determining how best to secure their future. Thankfully, there are several policy options that are sure to conform to any number of unique family needs. With the addition of riders, policies are that much more customizable to your family.

OneAmerica’s overarching brand offers every retirement and life insurance program you can think of.

American United, like their parent, also offers a variety of individual and group life insurance, retirement, and disability insurance programs.

Types of Coverage Offered

Life insurance can help take care of a variety of financial issues and expenses that may arise.

  • Burial costs
  • Estate taxes
  • Prior debt
  • Inheritance

With the right policy, your final wishes will be well attended to — leaving you to spend your final days with a sense of comfort and security in your loved ones’ future.

While most policies are customizable, depending on the insurer, there are a few main types that agents will stick to. This includes term, whole, and universal life policies.

Life insurance typically doesn’t cover suicide, dangerous activity, and war. Know how your insurer defines these exclusions before you begin your policy.

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A term life policy is an agreement between an insurer and a client in which the client promises to pay a set premium over a period of time. This is the simplest life insurance plan and is a popular choice for many consumers.

Some companies even allow customers to renew their term life policies at the same rates without having to prove their insurability.

American United Life Insurance offers some guarantees when purchasing a term policy:

  • As long as you pay your premiums, your death benefit will never change.
  • Your premiums will stay the same price every year.
  • Most of the time, the death benefit is payable tax-free.

Likewise, American Mutual recommends using this for a variety of future costs, whether it be preparing for college or continuing a business.


A whole life policy ensures that your family will be protected for the rest of your life.

A common feature and draw to whole life policies is the ability to accrue cash value over time. This cash value can sometimes be borrowed against, used to pay premiums, or even given to you if you decide to surrender your policy.

American United’s whole life policies include everything that term does, plus:

  • Your policy is guaranteed to accrue additional cash value every year.
  • As a mutual company, American United’s policyholders have the option to earn dividends on their policy.
  • All their whole life policies are customizable with their wide variety of riders.

They state that the cash value on their policies can be used for any reason throughout your life.

Factors That Affect Your Rate

Your rates can vary depending on a variety of factors that include everything from your age and weight to your more daring hobbies and occupation.

Basically, your life insurance policy is judged as a financial risk. The more likely an insurer has to pay out the death benefit, the higher you can expect your premiums to be.


The two most common factors that agents look at when determining life insurance premiums are age and gender.

Age is important because as we get older, the chance of our death becomes more likely.

Getting your policy as early as you can in life is the best way to get the best rates.

Gender is important to insurers because, on average, women live longer than men in the same risk categories. Women have to pay less for premiums because there is a more likely chance they will pay them for longer.

Current Health & Family Medical History

Believe it or not, your health has a huge impact on your life.

Depending on pre-existing conditions and family medical history, you may find yourself paying higher premiums. You may even find the medications you take every day could reflect negatively on your premiums.

Insurance underwriters find out this information through a voluntary questionnaire, and maybe a physical examination before they do their own research. It’s best to be honest because underwriters can usually find out if you’re lying.

If you’re worried, don’t fret. Some major medical conditions, such as a pacemaker, won’t prevent you from getting a decent rate. If you’ve suddenly had a major turn for the worse, like a terminal illness, you can expect it to be near impossible to find a policy.

High-Risk Occupations

Those with dangerous jobs are used to risking it all to do their duty, and society is better for it.

However, those with professions that have a higher mortality rate will see their premiums go up. The life insurer, as a business, has to judge your life as a financial investment.

Paying your premiums is how they make a profit. The longer the potential you’ll be around, the less you’ll have to pay each month.

The Bureau of Labor Statistics performed a study in 2017 that found that construction, transportation, and agriculture jobs had the highest mortality rates.

High-Risk Habits

Much like your occupation, what you do in your free time can have an adverse effect on your premiums.

Adrenaline junkies beware: extreme sports can raise the rates of your life insurance faster than skydiving without a parachute.

Smoking is the most common example of a habit that causes people’s insurance rates to go up. Paired with age, this can cause your rates to be exponentially higher than those who don’t.

Even smoking an occasional cigar can classify you in the same category as someone who smokes every day.

Veteran or Active Military Status

The work that our nation’s military does is of the highest dignity and caliber. That being said, it’s also one of the most dangerous occupations available. While defending our country, they put their lives on the line every day.

Most life insurance companies won’t provide coverage to active military.

But it isn’t all bad news. The U.S. government automatically applies soldiers for life insurance the moment they’re enlisted. This program is called the Servicemembers’ Group Life Insurance.

This lasts until a little after their service contract expires. At this point, the Department of Veterans Affairs offers affordable coverage for veterans as long as they sign up within a window after their service.

Getting the Best Rate with American United

When it comes to any life insurance company, getting the best rates isn’t rocket science. All you have to do is follow a few simple principles.

  • The sooner the better – As soon as you decide that you want a life insurance policy, you should apply. The younger you are when you start the process, no matter the other factors, your rates will be better than if you were older.
  • Hit the gym and the veggies – If your underwriter subjects you to a physical exam, you’ll want to make sure your body is working at its best. This means eating a good diet and exercising to ensure that you’re ready for any test they throw your way. Some companies, such as John Hancock, even offer better premiums and a free Fitbit to track their customer’s fitness level.
  • Stop using tobacco and nicotine products – It’s no surprise that tobacco and nicotine products have been linked to cancer and many lung diseases. Due to the awareness of health problems related to e-cigarettes, vaping may soon classify you as a tobacco user or keep you from getting a policy altogether.

All it comes down to is living your best and healthiest life so you’ll live longer and have a better chance of paying less for premiums.

If you’re looking for better rates than your current policy, it may be worth considering switching companies.

American United’s Programs

OneAmerica, American United’s parent company, has a wealth of knowledge on their site that serves as a resource to customers and insurance agents alike.

The sections are separated for individual consumers and business owners who might be contemplating a group policy.

For individuals, there are sections to help plan and maintain your future needs. There are also sections to help with inheritance and estate planning, as well as a section for those looking to provide for their retirement.

For business owners, there are resources that point out the importance of quality benefits packages for their employees. They also stress the importance of building a financial plan for the future, and their financial professionals can help to that end.

OneAmerica also offers information about changing business organizations and providing a good retirement for your employees.

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Canceling Your Policy

Leaving a contract such as a life insurance policy can feel like an intimidating thing. Well, have no fear.

Whether you decide you want a new policy, get a better offer from your employer, or want to surrender the policy for the cash value, canceling your policy is easy.

It should be said that typically there is no refund on term life policy except for maybe a slight return of premiums paid. Clients with whole life policies that accrue cash value can have that surrendered to them upon cancellation of the policy.

American United’s group policies will need to be canceled through your employer.

How to Cancel

Canceling your policy is as easy as filling out a few forms on OneAmerica’s site.

1 – Go to

OneAmerica’s homepage offers a variety of tabs that are filled with resources.

OneAmerica Website Contact Highlight

Next, click the “Contact Us” link in the top middle of this page.

2 – After Clicking “Contact Us,” You’ll See This Page

You’ll see three options for requesting help on your policy.

OneAmerica Contact Us Page

Click on the third option on the list of tabs.

3 – Click on the Second Tab Titled “Individual Policies and Annuities”

After clicking the contact information tab, you will be greeted by four tabs with information for contacting an agent about each type of policy.

OneAmerica Policies and Annuities Highlight

After clicking that tab, scroll to the bottom of the page.

4 – After Scrolling to the Bottom of the Page, Click “Request Service Changes to Your Policy Online”

The link will take you to a description of how you can request changes to your policy.

OneAmerica Request Service Changes Highlight

After clicking the link, scroll down to the bottom of the page.

5 – Scroll to the Bottom of the Page and Click “Policy Service Request”

After clicking, you’ll be directed to a form for you to fill out to request a policy change.

OneAmerica Policy Service Request Button

Fill out the forms.

6 – After Clicking the Link, Fill Out the Form and Submit it to OneAmerica

You’ll be faced with three pages of questions before you’re finished.

After you’re done, you’ll wait to hear back from OneAmerica by mail.

How to Make a Claim

Filing a life insurance claim can be a very hard process given the circumstances. While there is usually no rush on claiming, OneAmerica has made the claims process quick and easy for when you do decide to collect.

  • Like above, you will go to OneAmerica’s homepage.
  • Click the “Claims” option at the top middle of the page.
  • Scroll down the page and click “Submit A Claim.”
  • Fill out the corresponding forms to file your claim.

After filing your claim, wait for American United to get back to you as soon as possible.

How to Get a Quote Online

Unlike other life insurance sites, OneAmerica doesn’t have one life insurance quote tool that covers all your estimated needs.

Instead, OneAmerica offers a few calculators that cover a wide range of costs. The Economic Life Value Calculator is best for finding the general costs of your life insurance needs.

1 – Go to

Go to OneAmerica’s home site.

OneAmerica Home Page

Next, find the tab labeled “Financial Education.”

2 – Hover Over “Financial Education” and Click “Resources for You”

You’ll be brought to a page with drop-down tabs.

OneAmerica Resources Highlight

It’s also worth exploring the other resources under the “Financial Education” tab, as well.

3 – Click the “Calculators” Drop-down Tab, and Then Click “Economic Life Value Calculator”

These calculators were designed to give you an idea of your future financial needs.

OneAmerica Economic Life Value Calculator Highlight

This calculator will help you determine your life insurance needs.

4 – Answer the Three Questions, Then Click “Calculate”

Fill out your age, the age in which you’d like to retire, and your current income.

OneAmerica Economic Life Value Calculator

After you fill out the prompts, the system will calculate your needs almost immediately.

5 – View Your Life Insurance Calculations

These are rough numbers based on the information you provided.

OneAmerica Economic Life Value Calculator 2

To get more accurate numbers, you can click to contact a financial adviser under your results.

Design of Website/App

American United only has a small tab and a one-page company overview on OneAmerica’s site, which leaves much to be desired.

That being said, the other resources and information on the site as a whole are fairly useful. At times, certain pages or tabs can feel like they’re showing a lot of information at once. If you’re looking for specific information, it may take some searching.

Neither OneAmerica or American United Life has a mobile app. There is information on how to set their site as a bookmarked icon on your device’s home screen, but you can find a more useful guide with a quick Google search.

Pros & Cons

Like most businesses, American United has made a name for itself in both success and lack thereof over the years.


  • Strong financial and customer service ratings
  • The whole OneAmerica brand has seen a large growth in the last few years
  • Wide variety of individual and group life products, as well as retirement benefits


  • Little distinction between American United and OneAmerica across the web, especially on OneAmerica’s website
  • Lack of information regarding specific policies and benefit programs — they just state they offer them

The Bottom Line

American United Life Insurance is the name of the company that would go on to be OneAmerica and its subsidiaries, including American United, strangely enough.

There is very little information regarding American United’s finances. Instead, most reputable sources cover OneAmerica as a whole.

This isn’t strictly limited to outside sources, however. OneAmerica’s own site makes little distinction from the overarching OneAmerica brand, only dedicating a small tab and a one-page overview of American United.

That being said, OneAmerica has seen a great deal of success in recent years. Their market share shot up in 2018, as well as a 17 percent increase in premiums written.

American United, better known as OneAmerica, has a strong financial future and is a good investment for your money and your life.

American United’s FAQs

1 – Is OneAmerica a mutual company?

Yes. As such, they have no shareholders. This allows them to focus on best serving their policyholders and business partners.

2 – Did American United Life Insurance face a lawsuit?

Yes, there appears to have been a few class-action suits filed against American United Life Insurance and OneAmerica as a whole.

In this suit, American United initially lost, but they won in the federal court upon appeal.

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