Chelsey Tucker graduated with a Bachelor of History degree from Metropolitan State University in 2019. She now writes about insurance with her specialty being life insurance and has been quoted on Help Smart Phone and MEL Magazine.

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years. He is licensed as an agent to write property and casualty insurance, including home, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like

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Reviewed by Daniel Walker
Licensed Auto Insurance Agent Daniel Walker

UPDATED: Jun 28, 2022

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Company Details
President: Pete Anhalt
Address: 1800 North Point Drive
City: Stevens Point
State: Wisconsin
ZIP Code: 54481
Phone Number: 800-334-0090
Toll Free: No Toll Free Number Known
Year Founded: 1916
AM Best Rating: A+

The Dairyland insurance company sells low-cost auto insurance policies as well as motorcycle and off-road coverage.

Plus, this company provides non-standard coverage for higher-risk drivers, including people who need SR-22 insurance.

In this Dairyland auto insurance review, compare customer and financial ratings, learn about the claims process, and more to determine if this is the right company for you,

After learning how to buy Dairyland auto insurance, enter your ZIP code into our free rate comparison tool above to receive quotes from the top companies in your region.

What is Dairyland insurance?

Dairyland auto insurance company sells low-cost policies and promises personalized service. Initially available only in Wisconsin, Dairyland now sells auto coverage in 37 states.

But according to the website, this company prides itself on small-town values, and no customer is just a number.

You can purchase all of the traditional auto insurance coverages from this company, including liability, comprehensive, and collision insurance.

Plus, uninsured or underinsured motorist coverage, personal injury protection (PIP) insurance, and medical payments (MedPay) coverage are available in select states.

But Dairyland also provides non-standard auto insurance to customers as well.

This includes SR-22 insurance, coverage for people who’ve been convicted of a DUI, and non-owner auto insurance policies.

For information about optional policy add-ons, including things like roadside assistance or rental reimbursement coverage, contact a Dairyland customer service representative.

Customers create an account on the company website, giving them access to the customer portal.

Within the customer portal, you can pay your bill, make changes to your policy, access your ID cards, and more.

Plus, you have access to a Dairyland mobile app compatible with most Android and Apple devices. You can also create your Dairyland insurance login in the mobile app.

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How do you request Dairyland auto insurance quotes?

You can secure Dairyland auto insurance quotes on the company website or through an independent agent.

Securing your Dairyland insurance quote through the online tool available on the website brings you to a brief form.

The form takes only a few minutes to complete.

You can also call and request Dairyland customer support to help you find local agents in your area who offer insurance from this company.

What are the average Dairyland auto insurance rates?

At this time, Dairyland auto insurance rates are not publicly available.

However, if you request a quote, consider comparing it to the average cost of insurance in the state where you live.

Currently, Dairyland operates in 37 different states.

The table below shows the average annual auto insurance expenditures in the states where Dairyland sells coverage, as recorded by the Insurance Information Institute (III).

Average Annual Auto Insurance Expenditures by State
StateAverage Annual Auto Insurance Expenditures
New Mexico$915.62
North Carolina$734.06
South Carolina$1,093.97
South Dakota$721.67
West Virginia$938.71
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Remember, many different factors impact your auto insurance costs, like your ZIP code, age, driving record, and even the make and model of the vehicle you drive.

So to truly secure cheap insurance without compromising your coverage, compare quotes from multiple top auto insurance companies.

How do you file Dairyland auto insurance claims?

To file auto insurance claims with Dairyland, you must call the claims department by phone. Representatives are available 24 hours a day, seven days a week.

The Dairyland insurance claims phone number is 800-334-0090.

The Dairyland website also provides customers with a list of information to gather before calling to file claims.

Expect the professional you speak with to ask a few questions before connecting you with the appropriate claims associate. The associate then helps you through the entire process.

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Does Dairyland offer any auto insurance discounts?

Fortunately, Dairyland offers several stackable auto insurance discounts customers can earn.

Some are more common deals. For example, if you own multiple vehicles you need in insure, you qualify for a multi-car discount.

Plus, anti-theft, homeowner, and defensive driving discounts are also available.

Other rate reductions are more unusual. If you secure your quote at least a week in advance from the day you want to start your coverage, you earn an advanced quote discount.

But Dairyland also provides a transfer discount to customers who’ve been with another auto insurance company for six months or more before starting a new policy.

If you choose to pay your bill quarterly, every six months, or one time in total, you also earn various payment frequency discounts.

However, the discount availability varies by state. The company also does not provide information about how much you may save by earning these deals.

So for information about how much you may save and what discounts are available in your state, contact a Dairyland customer service representative.

What are the Dairyland ratings and reviews?

Analyzing an insurance company’s customer ratings and financial reviews helps you determine if the company is reliable before committing to an actual policy.

Fortunately, Dairyland earned an A+ score from A.M. Best, one of the leading credit rating agencies.

This means that policyholders can trust Dairyland to follow through on any of its financial promises or obligations.

However, customer reviews for this company are not always as positive. Despite not being accredited by the Better Business Bureau (BBB), Dairyland holds an A+ rating.

But customers scored it only 1.08 stars out of 5. In the last three years, the company closed 91 complaints.

Plus, Dairyland earned a complaint index of 5.72, according to the National Association of Insurance Commissioners (NAIC). The median is always set to 1.00, and you want to see lower scores.

Unfortunately, a 5.72 means Dairyland received five times as many customer complaints as the median.

It’s common for insurance companies to receive primarily negative online reviews. However, it’s worth keeping these customer experiences in mind while you shop around for your best coverage.

Does Dairyland sell other insurance products?

Besides auto insurance policies, Dairyland also sells motorcycle coverage and off-road insurance.

The off-road coverage applies to ATVs or UTVs, snowmobiles, dirt bikes, and side-by-sides.

Discounts are available for both types of coverages as well. However, availability varies by state.

For more information about additional insurance products Dairyland can offer you, contact a customer service representative.

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What is the history of Dairyland insurance?

In 1916, the Hardware Dealers Mutual Fire Insurance Company of Wisconsin started writing auto policies for its members.

This once small business eventually became Sentry Insurance, the parent company of Dairyland. The acquisition of Dairyland happened in 1966.

Dairyland sold standard and non-standard insurance policies in just 27 states for a while. But today, the company offers services in 37 states.

The company has proudly maintained an A+ A.M. Best rating since 1992. The current president of the company is Pete Anhalt.

Dairyland Insurance: The Bottom Line

Drivers needing non-standard auto insurance policies, off-road coverage, or motorcycle insurance might consider adding Dairyland to their comparison shopping lists.

Overall, this company provides relatively affordable auto insurance rates, offers some stackable discounts to drivers, and even has a mobile app available.

However, Dairyland does not mention optional policy add-ons, like roadside assistance or new car replacement, anywhere on the website.

So people in need of traditional coverage may have better luck securing more coverage at a lower cost from the other best insurance companies.

Now that you’ve compared affordable Dairyland auto insurance find the best coverage for you by entering your ZIP code into our free quote comparison tool below.